Know It Or Grow It
Founded by Zooey Deschanel and Jacob Pechenik,
The Farm Project empowers initiatives that reconnect people with food.

THE FARM PROJECT INTRODUCES LETTUCE GROW

When we started our family, we began to think about our food - what goes into it and how it's produced. What we learned about additives, processed foods, toxic agricultural chemicals, and food miles was alarming - but there's a big gap between knowing that our food system is broken and actually feeling empowered to do something about it. With Lettuce Grow, we aim to close that gap by creating a system that allows everyone to grow 20% of their own fresh food at home with no pesticides and 95% less water than traditional agriculture.

THE FARM PROJECT RECONNECTS PEOPLE WITH THEIR FOOD

The Farm Project was founded by Zooey Deschanel and Jacob Pechenik with the mission to reconnect with people with their food. We want to make it easy for everyone to grow food themselves and connect directly with farmers in their communities. We aim to empower people to ask the right questions – because when we ask the right questions, we can make informed choices and vote with our dollars for a better food system.

From The Blog
Ideas

Small farmers need our support. Here’s what we can do.

Small farmers have a huge impact on our food—2 billion small farmers produce 70% of the world’s food. So, how can we help support them on a local level? We have suggestions ahead.

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Ideas

What are vitamins and supplements, and do we need them?

Over 170 million Americans take supplements, but how many of us know what they’re made from? We have tips on what to look for.

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