The Farm Project

Founded by Zooey Deschanel and Jacob Pechenik,
The Farm Project empowers initiatives that reconnect people with food.

The Farm Project empowers initiatives that reconnect people with food

At no point in our history have we known less about the food we eat — industrialized processes have shifted production out of sight and out of mind. With The Farm Project, Zooey Deschanel and Jacob Pechenik will change that — incubating and investing in initiatives that create more ‘knowers’ and ‘growers’ by reconnecting people and food through experiences.

The Farm Project will bring people to farms in their community. And we will bring farms to the people. We will close the gap between us and how our food is grown.


Lettuce Grow makes it effortless and fun to grow food right in your home or business. We can come set up our innovative vertical farming towers – the Lettuce Grow Farmstands – in your space, deliver seedlings direct from local farmers, and help you keep them growing happily. Become a part of the biggest distributed farm ever, and enjoy a constant supply of tasty produce whenever you want it!


Our new series ‘Your Food’s Roots’

Be sure to check out our new series: Your Food’s Roots – a collaboration between our own Zooey Deschanel, her husband Jacob Pechenik and ATTN Media. Watch Zooey explore where our food comes from, how it's made and how it affects our world and our health.

View the series on Facebook